Your pack is how you make your first impression & how you stand out from the crowd.
We do judge books by their covers so make sure your packaging is working hard to project your distinctive brand image.
Sometimes we think we have nailed it and research is given a wide berth. But your consumer hasn't been looking at your packaging for the last year like you have.
Sensitive research focusing on impressions, feelings, distinctiveness, messaging & persuasion is what I conduct to help you design frog hot packaging that sings out.