FrogHopper started off in Market Research after graduating in Psychology. My goal was to make sure any new ideas or new advertising was spot on customers' needs. It needs to tick the box on being Unique, Appealing and Surprising. 3 small words that make all the difference between ok marketing and FrogHot marketing.
I use Qualitative & Quantitative research to optimise brands, product ideas, packaging and advertising. Market Research always needs a crystal clear brief, focused target and commercial head to make the most of your spend. I have been treading this balance for over 20 years so can advise and run the best programme to suit your needs and budget.